Kybun Joya
An online store and point-of-sale system for the Swiss footwear brand in Iraq, sharing one inventory.
- Client
- Al-Amaal Al-Alia
- Sector
- E-commerce & POS
- Location
- Baghdad, Iraq
- Languages
- English and Arabic
- Year
- 2025
Walk through the real product.
These are real captures. Keep scrolling and the window moves to each part we point out.
- 1 / 4
The brand comes first.
The store opens on the product, not on a list of categories, in a rotating banner that carries the brand's Swiss story.
- 2 / 4
Four ways in.
Women, men, shoes and accessories share one screen, so a shopper picks a path before seeing a single product.
- 3 / 4
Prices in Iraqi dinars.
Best sellers show the dinar price, the reduced price and whether the item is in stock, so nobody has to open a product to find out.
- 4 / 4
The Baghdad shop is part of the page.
The store's address, phone number and opening hours are on the home page, because selling online and in store are one business.
Kybun Joya is a Swiss brand specializing in premium medical footwear. In Iraq, the brand is represented by Al-Amaal Al-Alia, a reputable healthcare distributor aiming to expand digitally through an online store and in-store system. Our goal was to deliver a solution that supports their retail strategy while removing the technical complexity from their operations.
What we did
- Web Development
- Custom Systems
- Product Design
- DevOps and Infrastructure
Background
Al-Amaal Al-Alia is a trusted distributor of medical-grade footwear in Iraq. With growing demand and exclusive rights to the Kybun Joya brand, they needed a scalable digital infrastructure that could support both online growth and internal retail operations.
The challenge
While the Iraqi market is rapidly evolving, e-commerce adoption is still emerging, especially in categories like medical footwear that require trust and precise sizing. Educating customers and streamlining their experience online was a major hurdle.
The client also expressed concerns about the complexity of building and maintaining a digital system. They lacked the technical background to deal with hosting, domains, updates, and integrations, which made launching a digital store feel overwhelming.
What we built
We delivered a complete, end-to-end e-commerce platform designed for clarity, trust, and usability. Features include detailed product pages, filtering by medical categories, responsive mobile layout, and a localized checkout flow optimized for Iraqi users.
In parallel, we built a modern Point of Sale (POS) system to unify physical store operations with digital inventory, offering real-time stock visibility, customer history tracking, and simple staff workflows.
Beyond development, we provided full hosting and infrastructure management, ensuring security, uptime, and peace of mind for the client. They no longer needed to worry about any technical details.
Our team also delivered a custom UI/UX design tailored to the Kybun Joya brand and local shopping behaviors, ensuring a smooth and elegant experience at every touchpoint.
Working with Naqrah was an absolute pleasure. They delivered our e-commerce platform ahead of schedule and exceeded all our expectations. Their technical expertise and attention to detail resulted in a website that has significantly improved our online presence and sales conversion rates.
Kybun Joya CEO
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Screens from the live online store. The in-store POS system isn't shown here.